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On Twitter, #GolmaalAgain was trending for 6 hours and it trended in Mumbai for more than 10 hours. #GolmaalAgain trended on Facebook for 48 hours and the official film handles have crossed more than 10.8K followers on Twitter and 13.3K followers on Instagram. The trailer garnered more than 20 million views within 24 hours. The Golmaan Again trailer became the third most shared Bollywood film trailer on Facebook for 2017 with a total share count of 45,375 shares in over a month. Posted by Golmaal Again on Sunday, 22 October 2017Īll the activity around the trailer and release of Golmaal Again peaked when the fifth instalment of the franchise was announced later. The Golmaal squad is live at Gaiety cinemas! Join the fun! ? #GolmaalAtGaietyAjay Devgn Arshad Warsi Tusshar Kapoor Parineeti Chopra Kunal Kemmu Shreyas Talpade #Tabu Rohit Shetty Neil Nitin Mukesh Reliance Entertainment #RohitShettyPicturez ManglMurti Films Also, a short Facebook Live video of the star cast carrying out a surprise visit to a cinema hall was broadcast. Post the release of the film, fan reaction videos from Dubai, India, and other parts of the world were consistently leveraged across all social media platforms to spread the positive word of mouth. In the next phase of social media activity, Twitter was chosen as the platform of choice as the official Golmaal Again, T-Series and singer Amaal Malik’s Twitter accounts indulged in a conversation to promote the song Hum Nahi Sudhrenge from the movie. Fans were gratified with exclusive Golmaal Again merchandise, goodies from a brand partner and a select few were invited from different parts of the country to come and meet the entire Golmaal family. User generated activities including #OoAyEeWithGolmaal, #HumNahiSudhrenge, and the launch of a WhatsApp activity, #GolmaalKaHafta was critical in keeping the fans engaged throughout the campaign.
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Please allow me to participate in this competition its request. Here's my entry for #OoAyEeWithGolmaal this is specifically for I know it's worst but I tried my best /1v00XRNPFa ? Create your own version of the Golmaal anthem in Lucky's lingo & share it with using #OoAyEeWithGolmaal! Challenge time ? /XotfUu9xBa It ensured the trailer reached the maximum number of people. The team also leveraged the social media popularity of their ensemble cast by cross posting the Golmaal Again trailer through their social media accounts. Participants were required to include the hashtags #GolmaalAgain, #GolmaalAgainTrailer and #GolmaalAgainTrailerInvite, across all social media platforms to win a chance to attend the trailer launch.
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Golmaal again!!! movie#
Leveraging the popularity of the Golmaal franchise among it’s loyal fan base and combining it with the far reaching capabilities of social media, the makers of the film intended to create an unprecedented buzz around its release and turn it into one of the biggest blockbuster of the year.Īctivity around the Golmaal Again promotions began by urging fans of the film franchise to showcase their excitement for the trailer of the movie with Boomerang videos on social media for a chance to be a part of Golmaal Again’s trailer launch. The fourth film in a popular franchise from filmmaker Rohit Shetty, Golmaal Again was expected and devised to be bigger and better than its predecessors, using the power of social media. Support quality journalism and subscribe to Business Standard.An unprecedented buzz was generated around the movie as the Golmaal Again marketing strategy was created keeping social media at core Your support through more subscriptions can help us practise the journalism to which we are committed. We believe in free, fair and credible journalism. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.Īs we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content.
Golmaal again!!! how to#
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